VIVAMOR

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The Situation

A new high-end Columbian chocolate bar, Vivamor, wanted to launch among upscale grocery retailers in the United States. However, in recent years the high-end chocolate category had become so rational it took the fun out what was once an emotional indulgence. Shoppers wanted to ensure that if they were to splurge on chocolate they needed a justification that balanced doing good and feeling satisfaction (ex. giving a gift, supporting a cause, indulging responsibly). In order to earn a place in hearts and stomachs, we needed to inject much-needed Latin Joy into the category.

The Solution

We set out to prove that actively seeking out joy wasn’t frivolous, but it was indeed necessary. We were craving moments of uninhibited satisfaction where we didn’t have to settle for either choosing good or feeling good. Instead, the spirit of Latin Joy embraced a true zest for all that life has to offer. We showed that Vivamor could be your passport to a bolder, more uninhibited life. One where with each bite you could feel like your joyous feelings were turned up to 11, where both real and surreal exist in flavorful harmony.