mAKE YOUR MARK

The Situation

Custom decorators find inspiration almost anywhere, but they wanted their ideas expressed on a quality canvas that both looked and felt good to wear. Gildan has long been seen as a great choice for comfortable basic tees, but it was beginning to lose momentum against competitors that claimed to be more “fashionable basics”. While our competitors leaned into following the rules of fashion, we aimed to become a symbol for full self-expression no matter your style.

The Solution

We knew our audience was not afraid to blur the lines with their designs, so we decided to showcase the many styles of expression to embrace wherever their spark of inspiration struck. We created content highlighting ideas coming from sights, sounds, vibes, and more being translated from the real world to the canvas of a Gildan SoftStyle shirts.