CLR

BEEN THERE, OUTDONE THAT

The Situation

​ It’s a critical time for CLR Brands. While powerhouse brands rely on outspending everyone, niche players have been stealing share. Our challenge was to come up with a creative campaign and media approach that would break through the clutter as effectively as CLR branded products eliminate tough stains.

The Solution

The solution was helping CLR Brands find their voice as the overqualified expert of clean. We aimed to show real gunk that other cleaning product never touch, because we're excited by the challenge of cleaning the so called "uncleanable."