Uniting Voices Chicago

A Harmonious World

The Situation

The Chicago Children's Choir (CCC) was beginning to outgrown their name and they felt ready for a rebrand. When people heard "Children's" it implied little kids rather than the young future leaders that were committed to achieving excellence. When they heard "Choir" it felt like a small secular hobby rather than representing performances on a global scale. The vision of the organization at its founding has made a huge impact, but the current brand limited its potential to grow.​

The Solution

We live in a world bombarded by signs of division, and today’s youth are on the frontlines fighting for equity and peace. We give our youth a voice to be the change this world needs, and show the young and old the beauty that comes from unity. This organization has opened their eyes to the possibility of a more harmonious and equitable world. With our rebrand to Uniting Voices Chicago we aimed to show how music has the power to transcend every barrier that divides us.