CHASE PAY

ESCAPE THE HOLIDAY MADNESS

The Situation

We were tasked with driving usage of Chase Pay mobile payments in the Atom tickets app throughout a holiday movie season with no major blockbusters being released. We tapped into a seasonally relevant human truth – despite all the joy experienced during the holidays, the stress is real. Planning a trip to the movies over the holidays required taking on more headaches than joy just to coordinate the outing.

The Solution

We flipped the script on holiday stress and made it easier for moviegoers to escape the holiday madness. To drive sign-up for Chase Pay and their partner Atom Tickets during the holidays, we scraped stress-related keywords on social media and released movie ticket offers via our Stress-O-Meter when the stress peaked.