A Chicago based children's choir had outgrown their name and become a global icon. So we helped them evolve their identity to reflect their new purpose: using music as a vehicle for a more harmonious world.

Cleaning brands rarely show themselves tackling messes that can’t be cleaned with a simple spray & wipe . However, we wanted to prove our cleaning expertise by accepting the challenges of gunk that makes other brands sweat.

The holidays can be incredibly stressful, so convincing people to leave the comfort of their couch and streaming options to go to a movie theater is no small task. To drive sign-up for Chase Pay and their partner Atom Tickets during the holidays, we scraped stress-related keywords on social media and released movie ticket offers via our Stress-O-Meter when the stress peaked.

Accountants have been treated as less important than small business owners. So we showcased the heroic feats of accountants who keep the world running smoothly.

Many automatically tense up at the sight of the police because they do not know if they have any rights on the road. So we showed that we all have the power to make the road more equitable.

Inspiration for custom designs can come from anywhere choosing the right canvas can determine whether a piece both looks and feels good to wear. So we showcased the many styles of expression to embrace wherever their spark of inspiration struck.

One of the ways QuickBooks holds itself accountable to accountants is how we take their feedback seriously. Veeeery seriously. So to bring that idea to life, we decided to show a team at QuickBooks getting over-the-top inspired by a single accountant’s suggestion.

Minneapolis has been unable to reclaim the narrative from naysayers who've don't live there. So we flipped the script on their negativity to show how proudly the city exceeds expectations.

Amid the challenges of inflation and the pandemic, we helped Hefty Party Cups spread holiday cheer by creatively leveraging the unique layout of Nasdaq's Times Square boards. Our campaign encouraged New Yorkers to toast their neighbors, proving that the joy of the season is about connection, not spending.

Mess adds unnecessary tension to everyday relationships. So we showed that instead of being a point of contention, we could turn messes into a point of connection rekindling sparks for couples.

The college success formula is starting to be called into question by Gen Z. So we invited those who were born to do to answer the call to try a path of their own design.

We grown to accept tradeoffs between strength, style, and sustainability with paper plates. So we showed what demand would look like when we didn't have to settle for any tradeoffs.

Fashion lives by it's rules, but in today's hybrid world do they really matter? So we aimed to prove that modern style doesn’t have to adhere to anyone’s rules.

A premium vanilla extract brand faced declining market share in a category dominated by the ordinary. So we repositioned the brand by highlighting the extraordinary depth of flavor in its products, inviting consumers to "taste vanilla as vanilla should be" and showcasing its ability to elevate everyday baking.

Every year we try to find the perfect gift but are often wrong about what is wanted or will be returned. So we poked fun at the most returned gifts as the lotto gets better when it's returned.

Automotive sales events can be tacky affairs laden with gimmicks. After touring the VW factory in Chattanooga we realized there was so much more thought that went into every vehicle that was signed off on. We found a common thread between the craftsmen and the future buyers - the power of a signature.