WHY FOLLOW THE RULES,
WHEN YOU CAN REWRITE THEM
WHY WE EXIST
RY|WRTE is a strategic consultancy that mentors rebellious brands to rewrite the rules in their categories. These rebels are on the cusp of reshaping how we do business because most companies are stuck following yesterday’s rules.
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A Harmonious World
A Chicago based children's choir had outgrown their name and become a global icon. So we helped them evolve their identity to reflect their new purpose: using music as a vehicle for a more harmonious world.
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Been There, Outdone That
Cleaning brands rarely show themselves tackling messes that can’t be cleaned with a simple spray & wipe . However, we wanted to prove our cleaning expertise by accepting the challenges of gunk that makes other brands sweat.
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Escape the Holiday Madness
The holidays can be incredibly stressful, so convincing people to leave the comfort of their couch and streaming options to go to a movie theater is no small task. To drive sign-up for Chase Pay and their partner Atom Tickets during the holidays, we scraped stress-related keywords on social media and released movie ticket offers via our Stress-O-Meter when the stress peaked.
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Heroes of Accountability
Accountants have been treated as less important than small business owners. So we showcased the heroic feats of accountants who keep the world running smoothly.
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I Have The Right
Many automatically tense up at the sight of the police because they do not know if they have any rights on the road. So we showed that we all have the power to make the road more equitable.
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Make Your Mark
Inspiration for custom designs can come from anywhere, and choosing the right canvas can determine whether a piece both looks and feels good to wear. So we showcased the many styles of expression to embrace wherever their spark of inspiration struck.
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Rebuilt By Accountants
One of the ways QuickBooks holds itself accountable to accountants is how we take their feedback seriously. Veeeery seriously. So to bring that idea to life, we decided to show a team at QuickBooks getting over-the-top inspired by a single accountant’s suggestion.
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See What All the Fuss is About
Minneapolis has been unable to reclaim the narrative from naysayers who've don't live there. So we flipped the script on their negativity to show how proudly the city exceeds expectations.
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Share a Cup of Cheer
Amid the challenges of inflation and the pandemic, we helped Hefty Party Cups spread holiday cheer by creatively leveraging the unique layout of Nasdaq's Times Square boards. Our campaign encouraged New Yorkers to toast their neighbors, proving that the joy of the season is about connection, not spending.
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So Clean. So Hot.
Mess adds unnecessary tension to everyday relationships. So we showed that instead of being a point of contention, we could turn messes into a point of connection rekindling sparks for couples.
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Sounds of a Generation
The college success formula is starting to be called into question by Gen Z. So we invited those who were born to do to answer the call to try a path of their own design.
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Stampede
We grown to accept tradeoffs between strength, style, and sustainability with paper plates. So we showed what demand would look like when we didn't have to settle for any tradeoffs.
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Step Beyond
Fashion lives by it's rules, but in today's hybrid world do they really matter? So we aimed to prove that modern style doesn’t have to adhere to anyone’s rules.
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TASTE VANILLA AS VANILLA SHOULD BE
A premium vanilla extract brand faced declining market share in a category dominated by the ordinary. So we repositioned the brand by highlighting the extraordinary depth of flavor in its products, inviting consumers to "taste vanilla as vanilla should be" and showcasing its ability to elevate everyday baking.
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The Accountable
Accountants are the backbones of successful small businesses, so QuickBooks needed to be the backbone of accountants.
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The Perfect Gift
Every year we try to find the perfect gift but are often wrong about what is wanted or will be returned. So we poked fun at the most returned gifts as the lotto gets better when it's returned.
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We Sign Off So You Can Sign On
Automotive sales events can be tacky affairs laden with gimmicks. After touring the VW factory in Chattanooga we realized there was so much more thought that went into every vehicle that was signed off on. We found a common thread between the craftsmen and the future buyers - the power of a signature.
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More Viva
We were craving moments of uninhibited satisfaction where we didn’t have to settle for either choosing good or feeling good. Instead, the spirit of Latin Joy embraced a true zest for all that life has to offer. We showed that Vivamor could be your passport to a bolder, more uninhibited life.
HOW WE CAN HELP
BRAND STRATEGY
Whether you are in need of a new brand strategy or writing a creative brief, we can develop plans to grow and rewrite the rules in your specific industry.
CUSTOM RESEARCH
We can design and field custom qualitative & quantitative research studies to better understand your opportunities. Whether you want to test an idea among an audience or identify industry shifts, we have proprietary research solutions to give you an edge.
wORKSHOPS
We also run workshops for businesses looking to identify tangible problems to solve, establish a clear point of differentiation, understand the best audiences to pursue, and develop plans to corner their market.
Contact Us
If you have a project in mind or are interested in a consultation, feel free to reach out and we’ll respond as soon as possible.