The Perfect Gift

The Situation

Every holiday season, shoppers try to show that they put a lot of thought into finding the perfect gift. But what we think people want doesn't match what they actually want. Nearly77% of gift receivers expect to return some of their holiday gifts and $90 billion gifts are returned after the holidays are done. With all this waste around the holiday season, the Minnesota Lottery saw an opportunity to help make people better at gift giving.

The Solution

We needed to help people accept that we're bad at choosing gifts and while a lottery ticket might seem like an impersonal gift, it often has a better chance at getting them something closer to what they actually want. So we poked fun at the most returned gifts of the holiday season by swapping them with a gift of a lotto ticket as it's the one gift that gets better when returned.