HEFTY PARTY CUPS

SHARE A CUP OF CHEER

The Situation

At a time when inflation and the pandemic were tempering holiday gatherings, we were tasked to convince party hosts to celebrate with Hefty Party Cups. We had the opportunity to show up at the world famous Nasdaq boards in Times Square; however, the unique layout of windows on most of the boards were often a challenge for brands to workaround creatively. How could we spread a message of cheer on a canvas that had odd gaps?

The Solution

We set out to convince holiday hosts that joy isn’t a sum of how much you spend, but rather the quality time spent together (whether in the same place or not). Leveraging the boards’ unique layout, we aimed show neighbors toasting to cheer between windows and screens . Using the existing windows to recreate the vertical neighborhoods that already exist in NYC, this effort felt right at home among the skyscrapers encouraging holiday revelers to reach out of their windows to toast their neighbors.